|Natural & Renewable
||Wool is a natural fiber. It has evolved to produce a fabric that has become one of the most effective & Renewable natural forms of all-weather protection known to man. Every year sheep produce a new fleece, making wool a renewable fiber source. Woolgrowers actively work to improve efficiency and care for natural resources, endeavoring to make the wool industry sustainable for future generations.
||When a natural Merino wool fiber is disposed of, it takes only a few years to decompose and can be used to put fertility into soil for crop growing. Most synthetics on the other hand, are extremely slow to degrade.
||Wool has a large capacity to absorb moisture vapor and sweat next to the skin making it extremely breathable.
||Wool's fibers have a natural protective layer which prevents stains from being absorbed, they also pick up less dust as they are static resistant. Recent innovations mean wool garments are no longer hand- wash only, many wool garments can now be machine-washed and tumble dried.
||Wool is active, reacting to changes in ones body temperature to keep you warm when you’re cold but releasing heat and moisture when you’re hot.
||The natural elasticity of the wool fiber means it stretches with the wearer, but then returns to its natural shape, so there is less chance of garments sagging or losing their shape.
|From The Campaign For Wool