Over the past few years, we’ve invested heavily in our people, processes, and equipment, leading to greater efficiencies across the board. As demand for our products has grown, we’ve been able to produce more—lowering our cost per piece without sacrificing quality. Because we source all our raw materials right here in the USA and manufacture 100% on American soil, we control our costs better than brands reliant on imports. On top of that, our incredible employees are always finding smarter, more efficient ways to craft the products you know and love.

So why are we doing this? Because it’s time for American manufacturing to lead, and we want to be at the forefront. Just as we’ve pioneered quality craftsmanship for generations, we now want to set the standard for accessible pricing—proving that American-made can be both premium and attainable. This decision might impact our bottom line in the short term, but it’s the right thing to do. We want our blankets in every American home, and by making them more affordable, we’re one step closer to that goal.